ABOUT FEED LONDON
Feed London is the response by the uk charity, Miracles, to the desperate food poverty crisis taking place amongst children and young people in London - exacerbated by COVID - 19 - specifically during the school holidays when so many children’s access to a hot meal has been stopped. In particular we wanted to support those children living in London’s five boroughs which have the highest child poverty rates in the country.
We believe in taking a whole family approach and we promote long-term healthy eating - introducing children to the fun of cooking – because nothing tastes better than food you have cooked yourself.
THE COVID IMPACT
A report by Save the Children found that that living standards in the UK have plunged for some of the poorest families during the coronavirus pandemic, with over a third reporting they are worse off financially since lockdown.
The charity’s survey of households on universal credit or working tax credits found nearly two-thirds had run up debts over the past two months, 60% had cut down on food and other basics, and over a third had relied on charities for food and clothes.
Over a quarter of respondents said it was harder to afford food compared to the start of the pandemic, while 22% reported using a food bank.
Miracles has continued to support families facing poverty as well as a life crisis such as serious illness of a child throughout the pandemic. The most requested item over the past year has been supermarket vouchers.
"This is the first generation in all of recorded history that can do something about the scourge of poverty. We have the means to do it. We can banish hunger from the face of the earth"
WHAT WE DO
We provide a Feed London Food Box to families during the school holidays who are living in poverty. The boxes are full of the raw ingredients to cook healthy and nutritious meals for a whole family – this includes recipes and cooking ideas.
The recipes are designed to be easily accessible to children and their carers so that they can enjoy preparing and eating together, using fresh and healthy ingredients.
Families are also given a supermarket voucher so they can purchase additional ingredients as well as the essentails they need to get them through the school holiday. We also aim to personalise the support to meet the individual needs of each family. Everything is bundled into a branded Feed London Food Box and delivered to their door at the start of the school holiday.
Feed London aims to reach 1000’s of vulnerable, London, children giving them access to healthy food at home, enabling them to join in and enjoy the preparation and cooking process and be part of positive, community centred, movement.