How it works
Food Relief
Fresh ingredients, inspiring recipes, supermarket voucher - one beautiful Feed London box
A box to surprise and delight
Feed London boxes are designed to feel genuinely special - our famlies deserves nothing less — they are the kind of box anyone would be delighted to have delivered to their door.
The recipes are varied, imaginative and full of flavour, inspired by the many cultures and communities that make up London and the neighbourhoods our families call home. They are created to be enjoyable to cook, share and eat together.
The £50 supermarket voucher gives families extra choice and helps stretch the household budget, making those first weeks of the school holidays a little less stressful and more manageable.
We also make sure there is something special in every box for the children. That matters most to us. We want every child to know that they are important, that they are seen, and that something has been chosen with them in mind. Many of these wonderful surprises come from our very dear partners at Liberty.
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Reaching families most in need
Feed London is precisely targeted at families facing poverty alongside serious crisis, so support reaches the children and households where it can make the greatest difference.
Families are referred to us by trusted professionals who already know their circumstances — including social workers and family support teams, Great Ormond Street Hospital, Young Lives vs Cancer, Child Brain Injury Trust, Noah’s Ark Children’s Hospice, Demelza, Rainbow Trust, Hackney Ark, Homerton Hospital, Hestia, IKWRO and other specialist services working with children and families across London.
This referral model matters. Families do not have to queue publicly for help or repeatedly prove that they are struggling. Support is arranged through people they already know and trust, with boxes delivered either directly to their homes or to partner hubs where they feel safe, welcomed and supported.
We work with professional food suppliers and trusted delivery partners to make sure every box is fresh, high quality and carefully prepared before it reaches a family.
More than food aid
The aim is not simply to fill a gap in the cupboard. It is to give families something thoughtful, enjoyable and dignified — food they can cook together and recipes that reflect the communities of London, and a box that feels generous rather than charitable.
Feed London’s food box journey
1.
You donate to Feed London
Your gift (from as little as £20) contributes toward a Feed London Food Box.
£60 buys a complete box of ingredients – enough for five highly nutritious meals for a family of four.
£110 buys the Feed London food box plus a £50 supermarket voucher – for those families really struggling.
All boxes come with child friendly recipes, children’s activity kits, and lots of treats.
2.
Our partners on the ground refer families
Our referral partners identify families most in need.
All are drawn from those London Boroughs with the highest poverty rates in the UK. The top ten are: Tower Hamlets, Newham, Barking and Dagenham, Hackney, Waltham Forest, Southwark, Islington, Greenwich, Lambeth and Lewisham.
3.
Families members choose the meals that suit their needs
We provide enough choice to suit everyone’s tastebuds, as well as different dietary needs – there’s something for everyone.
4.
We order the food
Our food fulfilment partner creates the Feed London Food Box - they guarantee every family receives the best and freshest food available.
5.
The Feed London Food Box is delivered at the start of the holidays.
Each box is filled with ingredients, recipes, a £75 supermarket voucher and much more – like a personalised ‘cook at home’ food delivery.
6.
Let the home cooking begin!
Families have access to their menus of choice with easy to follow instructions for children and they can put the supermarket voucher to best use.
7.
It doesn’t end there...
We want to know how it has gone, so we ask each family for their feedback. What was the best recipe? What did the children enjoy? How can we make it better the next time around?
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family stories
Facing health issues and disabilities, Kanizas and her family are doing their best to cope.
Kanizas has very severe learning and physical disabilities – Covid has been particularly hard for her as she couldn’t get out due to a compromised immune system.
The family are on a very low income and really struggling to make ends meet.
And while they are doing their best in really tough circumstances, their home is in dire need of decorating and repair. For the moment, there are no additional funds or any sign of a new home.
It’s difficult to describe or even consider what life has been like – stuck inside the entire Covid lockdown, no funds for anything new, living in a cold, damp house 24/7, no treats – too frightened even to go to the park.
Receiving a Feed London food box has meant the world to Kanizas – she particularly loved the treats and chocolate eggs. The Toucan activity set was a tremendous hit. But the financial lift it gave her mum and dad really help – came at a time when they were at their lowest - food for a week and with the voucher they could top up the fridge through the rest of the school holiday.
